The company relies on a high degree of brand awareness, fine product quality, convergence of multiple strong advertising media power, and through the integration of capital, knowledge, talent technology, channels, information operations.

In April 2025, Yongkang Befair Kitchenware Co., Ltd. had the privilege of hosting an importer from Dubai, a key market in the Middle East. During the visit, we engaged in a very pleasant and productive conversation, discussing potential business opportunities and the growing demand for high-quality kitchenware in the region. The importer was particularly impressed by the extensive range of products on display, including our innovative cooking tools, bakeware, and other kitchen essentials.

The meeting concluded with both parties agreeing to explore future collaborations, and the importer was eager to discuss specific product lines for distribution in Dubai and the surrounding areas. This visit was an important step in building a long-term relationship with a key market, and we look forward to working together to expand our presence in the Middle East.
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